WordPress is often a strong fit for content-led websites that need flexible editing and structured publishing. Shopify is purpose-built for commerce operations, while custom software makes sense when the business workflow itself is the product.
The right choice depends on your catalogue, integrations, team capacity, budget and future changes. The best platform is usually the one that reduces operational friction without creating unnecessary technical overhead.
Plan for the full journey: performance, search visibility, content management, security, payments, integrations and support. A good build decision balances all of these, not only the initial launch cost.
What to do next
Choose the one improvement most likely to reduce friction for a valuable user journey. Measure the result, learn from it and build from there.