Shopify is a managed commerce platform with a streamlined operational experience. WooCommerce provides deeper control inside WordPress but places more responsibility on the owner or development partner.
Choose based on internal capability, catalogue complexity, required integrations and the importance of content flexibility. Avoid choosing solely by the starting subscription price.
Both can perform well when the catalogue structure, merchandising, checkout experience, tracking and ongoing maintenance are handled carefully.
What to do next
Choose the one improvement most likely to reduce friction for a valuable user journey. Measure the result, learn from it and build from there.